Case Study: Salomon reaches new global audiences with Roster

How Salomon reached 23 million people without buying an ad or paying an influencer

Salomon, a global apparel and textile company, needed to scale its worldwide sports marketing program to grow its audience without using ads or influencers. Their primary challenge was gaining a global view to effectively manage thousands of athletes and track the outcomes of their efforts. To address this, they turned to the Roster platform to manage their ambassador programs.

By implementing Roster, Salomon centralized all global ambassador programs, cultivated local relationships with athletes, and coordinated tailored worldwide campaigns. The solution provided the data and visibility needed to track success. This initiative contributed to 26% of the company's user-generated content, which was seen by over 350 million people. In a specific campaign targeting a new female customer segment, the efforts resulted in over 2,800 social media posts and 21.5 million impressions.

Salomon