Case Study: UGC boosts brand trust and engagement with Roster

How leading consumer brands are capitalizing on the trust of user generated content and at the same time amassing tremendous media value

The customer UGC, a major mattress company, faced the challenge of declining consumer trust in traditional advertisements. They partnered with the vendor Roster to leverage its platform for an ambassador program, aiming to harness the power of authentic user-generated content to boost brand awareness and credibility.

Roster's solution provided a streamlined platform for UGC to manage its ambassador program, encouraging passionate customers to create and share content. This strategy generated over 500 user-generated images and hundreds of social posts within six months, yielding an earned media value of nearly $300k and making customer collaboration 85% more efficient than the company's influencer programs.

UGC