Case Study: Faded Moon boosts Instagram followers and revenue with Roster

How FADED MOON recruited 1,200 ambassadors using the Roster form and generated revenue with shareable discount codes—all in just 30 days

Faded Moon, a small online clothing brand run by a part-time high school student, faced the challenge of building a new brand with limited time, financial resources, and a simple product offering. With no prior experience, the founder needed to grow social awareness and build an inclusive community. She turned to Roster to help empower her social followers and leverage her small brand community.

Using the Roster platform and its application form, Faded Moon launched two distinct ambassador communities to engage both social followers and existing customers. The program was managed by the founder herself and rewarded members with discounts and commissions. The solution from Roster delivered significant results, including a 250% increase in Instagram followers, 350 pieces of user-generated content, and a 14x increase in revenue, achieving an 8.6x return on investment from the community.

Faded Moon