Case Study: Blendtec grows sales by 10% with Roster

How Blendtec created a new sales channel with their ambassadors that generated 10% of all their ecommerce sales within 12 months

Blendtec, a home goods company known for its high-performance blenders, faced the challenge of tracking and scaling word-of-mouth sales. They had no formal system to manage their influencer, ambassador, and advocate programs, which made it impossible to grow brand awareness and measure their impact effectively.

By implementing the Roster platform, Blendtec automated their program management, recruitment, and reporting. This solution allowed them to efficiently scale their efforts, resulting in ambassador-driven revenue accounting for over 10% of all sales and achieving a social media reach of over 18 million people within a year.

Blendtec