Case Study: Caraway Achieves 8x More UGC and $2.1M in Referred Revenue with Roster

Caraway drives 8x more UGC and $2.1M in referred revenue with Roster

Caraway, a direct-to-consumer cookware and home goods brand, faced challenges with its previous brand ambassador platform, which offered limited engagement through only one campaign per month, no gamification, and slow 24-hour support response times. The program was underperforming in driving consistent user-generated content (UGC) and ambassador participation. To address this, they partnered with Roster, a Shopify-native ambassador platform.

By implementing Roster, Caraway rebuilt its program around gamification, frequent touchpoints called Actions, and a VIP tier system. This solution led to an 8x increase in tracked UGC posts, from about 250 to 2,100 per month. A single VIP ambassador cohort referred $2.1 million in revenue and over 4,300 new customers in 2025, with Roster taking zero commission on those sales.

Caraway