Case Study: Blendtec achieves 10%+ of ecommerce sales from ambassadors with Roster

Blendtec drives 10%+ of ecommerce sales in 12 months with Roster

Blendtec, a home goods company known for its high-quality blenders, faced the challenge of limited brand awareness despite having a superior product. They knew word-of-mouth was key to their success but needed a way to formally track its impact on sales and deliberately grow their social reach. To solve this, they partnered with Roster to implement an automated platform for managing ambassador, influencer, and advocate programs.

Using Roster, Blendtec created a branded portal to recruit and manage a community of over 100 ambassadors from its existing customer base. The solution automated 85% of program management, using individual links and codes to attribute sales. Within 12 months, this new channel driven by Roster generated over 10% of all direct-to-consumer ecommerce sales and reached more than 18 million people.

Blendtec