Case Study: VO Vets boosts grand opening attendance and earned media with Rosica Communications

VO Vets exceeds earned media goals and boosts grand opening attendance with Rosica Communications

VO Vets, a veterinary practice, sought to build buzz and ensure a memorable grand opening for its new location in Trophy Club, Texas. They partnered with the vendor Rosica Communications, a media relations agency, to handle the publicity and marketing for the event.

Rosica Communications implemented a comprehensive three-pronged PR strategy covering pre-event, event, and post-event activities. This included securing a TV interview, pitching calendar listings, organizing influencer and VIP attendance, and creating a dynamic "leash cutting" ceremony for the event. As a result, VO Vets exceeded its earned media goals and surpassed anticipated attendance numbers, successfully elevating awareness of the new location and establishing the practice as a standout provider in the community.

VO Vets