Case Study: Schering-Plough strengthens animal health communications with Rosica Communications

Schering-Plough strengthens animal health PR over 9 years with Rosica Communications

The customer, Schering-Plough and its Intervet/Schering-Plough Animal Health (ISPAH) division, required comprehensive corporate communications and PR support, including managing sensitive crises and product recalls. Rosica Communications was engaged as the agency-of-record to provide strategic counsel, media relations, and internal communications services.

Rosica implemented a long-term solution that included proactive media outreach, a key opinion leader (KOL) program, and crisis management. The agency media-trained over 200 individuals and managed internal communications during the company's acquisition by Merck Animal Health. As a result, Rosica's efforts enhanced ISPAH's brand equity and reputation, which contributed to its successful multi-billion dollar acquisition.

Schering-Plough