Case Study: Pfizer elevates fibromyalgia awareness and supports patient access with Rosica Communications

Pfizer elevates fibromyalgia awareness with Rosica Communications, helping secure May as Fibromyalgia Month in New Jersey

Pfizer, a major pharmaceutical company, faced the challenge of raising awareness for the widely misunderstood disease of fibromyalgia and supporting legislation in New Jersey to protect patients' access to medications. To address this, they engaged Rosica Communications as their Public Affairs & PR Agency-of-record to launch a dedicated PR and advocacy program.

Rosica Communications implemented a multi-faceted solution that included partnering with patient advocacy groups to secure op-eds, sharing media placements with lobbyists to influence legislators, and executing a high-profile event at the State House. This strategy was a resounding success, resulting in New Jersey state law declaring May as Fibromyalgia Month and ensuring continued access to drug therapies. The effort generated significant media coverage and buzz for Pfizer, and Rosica was subsequently ranked #1 among more than 20 U.S. public affairs firms supporting the client.

Pfizer