Case Study: Noble Biomaterials boosts infection prevention leadership with Rosica Communications

Noble Biomaterials boosts healthcare visibility with Rosica Communications over a multi-year engagement

Noble Biomaterials, a company specializing in antimicrobial textile technology, faced the challenge of introducing its X-Static® (later rebranded to Ionic+™) infection prevention technology to a broader healthcare audience. They needed to educate healthcare decision-makers about the often-overlooked risks of soft surface infections and position their NASA-developed innovation as a leader in this new category. To achieve this, they partnered with Rosica Communications.

Rosica Communications implemented a strategic media relations program targeting key healthcare influencers. This included developing a clear narrative to differentiate the product, securing high-profile media coverage in leading trade publications, and recruiting a key opinion leader to serve as a national advocate. Rosica also promoted a clinical study from Henry Ford Hospital to build trust in the technology's efficacy. Through these efforts, Rosica successfully elevated Noble Biomaterials' visibility and reputation, positioning them as an innovator and supporting their sales goals.

Noble Biomaterials