Case Study: Newark Housing Authority achieves 900+ million media impressions with Rosica Communications

Newark Housing Authority drives 900 million media impressions with Rosica Communications

The Newark Housing Authority partnered with Rosica Communications to lead the strategic communications and media relations for the grand opening of The Club House, a new community center in Newark's Central Ward. Their challenge was to maximize visibility for the event and highlight the positive community transformation.

Rosica executed a creative PR strategy featuring unique visual events, such as a building "launch" and a boxing ring photo op, to secure extensive media coverage. The efforts by Rosica Communications generated over 900 million media impressions, including national coverage in The New York Times and Associated Press, and exceeded media goals by 140%.

Newark Housing Authority