Case Study: National Vision Administrators boosts visibility and traffic with Rosica Communications

National Vision Administrators boosts website traffic by double digits with Rosica Communications

National Vision Administrators (NVA), a vision benefits provider, sought to increase its national and New York Metro area profile, particularly among benefits consultants, brokers, and plan sponsors. To meet this challenge, they engaged Rosica Communications for a suite of public relations and marketing services, including the launch of the NVA Smart Buyer® program.

Rosica implemented a multi-faceted solution that included thought leadership campaigns, content development, and an email marketing program managed via SharpSpring. The efforts resulted in double-digit month-over-month increases in website traffic. Rosica also secured significant earned media coverage in key industry publications and elevated the profile of NVA's Chief Vision Officer, successfully boosting the company's overall visibility and credibility.

National Vision Administrators