Case Study: National Society of High School Scholars boosts national authority on Gen Z with Rosica Communications

National Society of High School Scholars generates hundreds of millions of media impressions with Rosica Communications

The National Society of High School Scholars (NSHSS) sought to strengthen its national profile and brand authority amidst growing competition in the education sector. The organization engaged Rosica Communications to implement a strategic communications program that would elevate its research on Gen Z and position its president as a leading voice on student success.

Rosica Communications developed a media relations and thought leadership program that amplified NSHSS's bi-annual Gen Z survey and showcased student success stories. This strategy secured national media coverage in outlets like Forbes, USA Today, and Fortune, generating hundreds of millions of media impressions annually and significantly expanding NSHSS's reach and partnerships.

National Society of High School Scholars