Case Study: Merck Animal Health boosts adult vaccination awareness with Rosica Communications

Merck Animal Health boosts pneumococcal vaccination among older adults from 42% to 56% with Rosica Communications

Merck Animal Health, a global leader in vaccines, faced the challenge of low adult vaccination rates, which significantly trailed behind childhood immunization levels. To address this gap and increase awareness and uptake of adult immunizations, the company enlisted Rosica Communications to develop a comprehensive communications program.

Rosica Communications implemented a multi-faceted solution that included annual media campaigns, high-impact press events, and a widely publicized state report card on vaccination rates. Their efforts generated significant news coverage, forged stronger alliances with advocacy groups, and successfully improved vaccination rates; pneumococcal vaccination among older adults increased from 42% to 56%.

Merck Animal Health