Case Study: McGraw-Hill Education achieves top-selling math curriculum success with Rosica Communications

McGraw-Hill Education makes Everyday Mathematics a top-selling math imprint with Rosica Communications

Rosica Communications partnered with McGraw-Hill Education to launch and elevate its Everyday Mathematics curriculum. The challenge was to establish this new K–5 math program, developed by the University of Chicago School Mathematics Project, as a top-selling imprint in a competitive market.

The solution implemented by Rosica Communications included a strategic national PR program targeting education trade publications and a creative "Mathemagician" spokesperson initiative. This approach generated widespread regional and national media coverage. As a result, Rosica helped make Everyday Mathematics McGraw-Hill’s top-selling math imprint, a position it held for decades.

McGraw-Hill Education