Case Study: Hoboken Public Library boosts awareness of book banning with Rosica Communications

Hoboken Public Library reaches 344M readers with Rosica Communications

The Hoboken Public Library, facing the national challenge of rising banned book rates, sought to take a stand and establish itself as a leader in the fight for intellectual freedom. The library partnered with Rosica Communications on a thought leadership and public relations campaign to generate awareness and position Director Jennie Pu at the forefront of this effort.

Rosica implemented a targeted media strategy that secured coverage in major national and local outlets like NPR, USA Today, and CBS News, reaching an audience of over 344 million. The campaign also included a robust awards program, resulting in Director Pu receiving significant recognition, including being named a Library Journal Mover and Shaker and the Librarian of the Year. Rosica's work successfully established the Hoboken Public Library as the first book sanctuary in New Jersey, a move that inspired 36 other libraries in the state to follow suit.

Hoboken Public Library