Case Study: Edwin Evers boosts fan engagement and media exposure with Rosica Communications

Edwin Evers draws hundreds of anglers with Rosica Communications

The customer, professional bass fisherman Edwin Evers, worked with the vendor Rosica Communications to promote a tour of Bass Pro Shops and increase attendance for his events. The challenge was to motivate fishing enthusiasts to come out and meet Evers to learn tips from the pro angler.

Rosica Communications implemented a solution that connected with the target audience through online fishing communities, chat rooms, forums, and clubs. They layered their messaging and used product giveaways to incentivize attendance. The vendor also secured media interviews for Evers to discuss his profession. The campaign successfully drove hundreds of anglers to attend the events.

Edwin Evers