Case Study: Britebound boosts youth career exploration thought leadership with Rosica Communications

Britebound boosts media impressions by 41% with Rosica Communications

Britebound, a nonprofit focused on youth career exploration, engaged the public relations firm Rosica Communications to refine its messaging and build its profile. The challenge was to generate a consistent stream of high-profile earned media coverage and establish the organization as a leading voice in its field.

Rosica implemented a comprehensive PR and thought leadership program, securing over 170 national and regional media placements in outlets like the Wall Street Journal, Forbes, and USA Today. This effort resulted in more than 4.3 billion media impressions, surpassing the client's goal by 41%, and earned Rosica a prestigious Mercury Award for the campaign's success in elevating Britebound's mission.

Britebound