Case Study: BrightStreet builds launch credibility and awareness with Rosica Communications

BrightStreet grows social following to 470+ with Rosica Communications

BrightStreet, a nonprofit providing financing and support to underserved small businesses, faced the challenge of establishing credibility and generating widespread awareness ahead of its official launch. To meet this challenge, BrightStreet engaged the services of Rosica Communications for a fully integrated marketing and PR program.

Rosica Communications developed a comprehensive messaging framework, built BrightStreet's social media presence from the ground up, and executed a highly visual media event centered on breaking down a symbolic brick wall. This integrated solution resulted in significant local media coverage, a growing social media following of over 470 engaged users, and dozens of immediate inquiries from prospective entrepreneurs and partners, successfully establishing BrightStreet as a credible and visible community resource.

BrightStreet