Case Study: American Accounting Association elevates its thought leadership and media presence with Rosica Communications

American Accounting Association boosts thought leadership score from 2.9 to 3.3 with Rosica Communications

The American Accounting Association, a nonprofit trade association, faced a challenge as its messaging no longer accurately reflected its impact on the accounting profession. The association retained Rosica Communications to update its positioning and messaging, strengthen its value proposition, and elevate its influence among key stakeholders.

Rosica Communications executed a detailed audit and revamped the association's core positioning and value propositions. The agency developed a new messaging framework and implemented a strategic news bureau and thought leadership program. This resulted in consistent earned media coverage in national outlets and a Forbes column for the CEO. Rosica's efforts, measured by its proprietary Thought Leadership Matrix™, saw the association's score increase from 2.9 to 3.3 on a 0-4 scale within the first nine months, reflecting improvements in media quality, frequency, and overall brand presence.

American Accounting Association