Case Study: Alzheimer’s New Jersey strengthens its transition and amplifies its story with Rosica Communications

Alzheimer’s New Jersey sweeps the state with Rosica after a successful disaffiliation

Alzheimer’s New Jersey, a nonprofit organization, faced the highly charged challenge of disaffiliating from the national Alzheimer's Association. They engaged the vendor Rosica Communications for senior counsel and to manage the strategic communications and potential crisis surrounding this fundamental change.

Rosica Communications developed a comprehensive plan that included a new name, logo, and website, alongside a crisis communications strategy. Following the successful disaffiliation, Rosica executed a high-profile media relations campaign that secured widespread coverage across New Jersey. This effort reinforced Alzheimer’s New Jersey's position as the leading local expert and resource, allowing them to continue their mission without interruption.

Alzheimer’s New Jersey