Case Study: Penske achieves deeper connections with Spanish-speaking employees with Rosetta Stone Foundations for Business

Penske - Customer Case Study

Penske’s VP of Labor Relations, Steve Lozon, needed a way to better connect with a large Spanish‑speaking workforce and sought a personal challenge that would also help bridge a perceived divide between corporate staff and frontline employees. He wanted practical language skills that would build credibility with international colleagues across the U.S. and Mexico.

Lozon adopted Rosetta Stone Foundations for Business, using its intuitive lessons, recorded stories, live tutoring and mobile app—usually in 30‑minute daily sessions. The training quickly improved his conversational Spanish, humanized his corporate role, strengthened relationships with employees and HR counterparts, and boosted his confidence and credibility as a leader.

Penske

Steve Lozon

VP of Labor Relations