Case Study: Ferrero achieves stronger global communication and sales impact with Rosetta Stone

Leading from the Heart Through Language

Arturo Cardelus, Executive Vice President Worldwide – Ferrero Integrative Channels, needed to ensure Ferrero’s teams could connect authentically across markets where English or interpreters weren’t enough. The core challenge was overcoming cultural and linguistic barriers—plus a common belief that “everyone speaks English”—that undermined rapport, motivation, and commercial results on overseas assignments.

Cardelus required Rosetta Stone language training and promoted everyday immersion and cultural learning, encouraging even modest local-language use. The solution produced immediate “multiplier” effects in sales meetings, stronger relationships, successful negotiations (including winning competitive contracts), and better-performing overseas teams who conveyed respect and contributed more effectively to the business.

Ferrero

Arturo Cardelus

Executive Vice President