Case Study: Aspen Skiing Company achieves market expansion and enhanced guest experience with Rosetta Stone language training

Aspen Skiing Company - Customer Case Study

Aspen Skiing Company, operator of the Aspen Snowmass resort complex, serves an international guest base and identified language barriers as a key obstacle to market expansion and exceptional guest service. The company needed an anytime, anywhere online solution to help ski instructors, hospitality staff, sales teams and ski patrol communicate with guests from emerging non-English markets and improve overall safety and satisfaction.

ASC implemented Rosetta Stone Foundations—interactive lessons, speech-recognition practice, live online tutoring, 12‑month licenses and administrator tracking—to build employees’ speaking confidence and usage. The program strengthened guest interactions across sales, ski school, hospitality and patrol, drove increased positioning and sales in emerging markets, differentiated the guest experience from competitors, and supported employee development and retention.

Aspen Skiing Company

Jeff Hanle

Director of Public Relations