Case Study: Valencell builds wearable tech thought leadership with RoseComm

Valencell generates 75 million impressions with RoseComm

RoseComm was engaged by Valencell, a start-up in the wearable technology space, to establish it as a thought leader and position its PerformTek biometric sensor as the premier choice for manufacturers. The key challenge was to build credibility and generate awareness ahead of major industry events to support early licensing agreements.

The solution from RoseComm involved a targeted campaign to reach key influencers with partner news under embargo and secure prototypes for testing. They also established the founder as an industry expert through speaking opportunities and content. This strategy generated nearly 75 million impressions from over 30 articles during CES 2013. The following year, RoseComm helped place more than 3,000 articles, which quadrupled website traffic and tripled business development inquiries, greatly exceeding goals.

Valencell