Case Study: Wainright Trucking scales business and reduces inbound call volume by 75% with Rose Rocket

Wainright Trucking Scales Business While Reducing Call Volume by 75% with Rose Rocket

Wainright Trucking, led by General Manager Grant Oldfield, needed to scale into shipper-direct business while operating a lean team and handling more customer touchpoints. After a recommendation, they chose Rose Rocket’s Platform TMS (including its Track and Trace portal) to gain the flexibility and features missing from other systems.

Rose Rocket implemented a cloud TMS with fast order entry, global search and a private Track and Trace portal that gave customers on‑demand visibility. The solution let Wainright process more orders, handle unexpected volume, and build customer trust — and cut inbound status-call volume by 75% — while avoiding large upfront IT costs.

Wainright Trucking

Grant Oldfield

General Manager