Rose Rocket
9 Case Studies
A Rose Rocket Case Study
St. Lawrence College, a post-secondary institution, sought to provide its Supply Chain Management students with practical, hands-on experience using modern transportation industry technology. Professor Carla Kingston-Floyd wanted to move beyond theoretical teaching and simulate a real trucking company in the classroom, but had been searching for a suitable Transportation Management System (TMS) partner for nearly eight years. The challenge was to find a vendor, specifically Rose Rocket, that could provide a realistic TMS platform for educational use.
Rose Rocket provided its TMS software as a simulated tool for students to operate a mock trucking company. This allowed students to input orders, create manifests, and dispatch trucks, seeing the real-time business impacts of their decisions. The solution gave students invaluable hands-on experience, boosting their confidence and industry readiness, with one student even stating he would choose Rose Rocket for a future business. For the professor, the partnership fulfilled a long-term goal of training the future workforce with current, efficient technology.