Case Study: Viktor & Rolf achieves 7.5 million social media impressions with Rose PR’s Flowerbomb Bloom influencer event

Viktor & Rolf sparks 7.5 million impressions with Rose PR

Viktor & Rolf, a top global fashion house, engaged vendor Rose PR with the challenge of generating buzz for their new Flowerbomb Bloom fragrance among Toronto-based social media influencers. The goal was to create an event that would drive significant organic social media engagement and brand awareness without developing any paid partnerships.

The solution implemented by Rose PR was an intimate, invite-only Garden Party event for 35 key influencers. The vendor secured the venue and created numerous photo-worthy moments, including a DIY bouquet station and a personalized fragrance gifting experience. This strategy resulted in over 7.5 million social media impressions from more than 350 Instagram stories and 70 posts, successfully achieving massive organic reach for the brand.

Viktor & Rolf