Case Study: UNIQLO achieves 30 million impressions for its Montreal opening with Rose PR

UNIQLO opens Montreal store with Rose PR, earning 30 million impressions in 5 weeks

The customer, UNIQLO, a global apparel brand, faced the challenge of generating significant awareness for the launch of its first store in Quebec and largest in Canada. The vendor, Rose PR, was tasked with creating optimal pre-opening, day-of, and post-opening buzz for this event, which was complicated by its timing at the beginning of the COVID-19 pandemic's second wave.

Rose PR executed a strategy that included sending a press advisory, seeding 70 top-tier media and influencers for private tours compliant with health regulations, and ensuring on-site camera crews from major news outlets on opening day. This approach secured 55 earned media stories totaling over 30 million impressions and an additional 468 social posts with 3.6 million impressions, successfully generating immense hype for the UNIQLO Montreal opening.

UNIQLO