Case Study: St. Tropez achieves 12.5 million impressions with Rose PR

St. Tropez drives 12.5 million impressions with Rose PR

St. Tropez, a leading self-tanning brand, sought to build awareness in Canada for the launch of its new Luxe Tan Duo product range. The brand tasked its agency of record, Rose PR, with developing a campaign to generate media and influencer buzz through media relations, creative mailer send-outs, and paid and unpaid influencer partnerships.

Rose PR executed a multi-channel strategy that included pitching top-tier media, sending over 120 creative PR boxes to influencers and experts, and running a paid campaign with three top Canadian beauty influencers. This effort secured 154 media and social media mentions, generating over 12.5 million impressions and an earned media value of $210,900 CAD for St. Tropez.

St. Tropez