Case Study: Swansea University School of Management builds a stronger enterprise and innovation strategy with Rose-Innes Designs

Swansea University School of Management builds 4 pillars and 6 objectives in 16 weeks with Rose-Innes Designs

Swansea University's School of Management sought to add value to its wider community but lacked focus and a clear set of priorities for its external engagement and marketing strategy. To address this challenge, the school enlisted Rose-Innes Designs as a research consultant to conduct stakeholder research and inform a new strategy.

Rose-Innes Designs implemented a user-centered research methodology, conducting insight interviews with internal and external stakeholders and performing a competitive analysis. This led to the creation of detailed persona profiles and a report with six key recommendations linked to departmental KPIs. The vendor's work provided the school with strong foundations to build upon, resulting in a well-received strategy and the creation of an enterprise and innovation playbook to guide future marketing mechanisms.

Swansea University. School of Management