Case Study: Drako achieves high voter targeting and ad completion rates with Roqad

Target voter district for a 2024 congressional campaign

The customer, Drako, a Canadian startup specializing in location-based analytics and programmatic advertising, faced the challenge of delivering highly targeted, privacy-safe political ads across CTV, mobile, and audio platforms. They needed to reach actual voters within specific districts without using personal data and had to ensure high ad completion rates to meet their campaign impact metrics.

Roqad implemented its privacy-first targeting infrastructure and multi-ID identity graph to connect fragmented device identifiers for precise, cross-device targeting. By integrating geolocation and behavioral signals, Roqad enabled Drako to target verified voters without using personal data. This solution synced custom audiences directly into Drako's media stack, resulting in ad completion rates of 95% for audio and 99% for CTV, surpassing all campaign goals.

Drako