Case Study: Omio increases cross-device touchpoints and touchpoint lifespan with Roqad

OMIO Travel Booking Platform is Able to Identify Users Across Multiple Devices

Omio, a multi-mode travel search platform, faced challenges with user retention and marketing ROI. A key issue was their inability to identify users across different devices, which led to inefficient messaging. They partnered with Roqad to gain a holistic view of the customer journey and evaluate their marketing touchpoints.

Roqad implemented its identity graph solution by deploying a tracking pixel and integrating app data to connect devices to individual users. This cross-device identification allowed Omio to optimize their marketing campaigns and budget allocation. The results were a 422% increase in touchpoints per user and a 255% increase in the lifespan of those touchpoints.

Omio