Case Study: RMS enriches 7 million user profiles with Roqad's identity graph

Millions of User Profiles Enriched for Leading Audio Advertising Marketers

The customer, RMS, a leading audio marketer in the German-speaking market, faced the challenge of tracking user-level device requests. Their goal was to enrich listener profiles in their data management platform (DMP) and add an identity layer to enable user-centric advertising. The vendor, Roqad, provided its identity graph service to address this need.

Roqad's solution involved analyzing device data from desktops, tablets, smartphones, smart TVs, and gaming consoles. Their process deduplicated this data to map all device IDs to unique users, which RMS then imported to enrich its listener profiles. This implementation by Roqad resulted in the enrichment of 7 million user profiles and led to a 340% increase in the average number of user touchpoints, significantly improving marketing ROI for RMS and its clients.

RMS

Matthias Schenk

Director, Partner Management