Case Study: Leroy Merlin achieves higher store visitation and lower conversion costs with Roqad

Marketing Insights-Driven Growth for a Home Improvement and Gardening Retailer

The home improvement and gardening retailer Leroy Merlin, a client of the media agency Wavemaker, faced the challenge of needing to measure the impact of its digital marketing channels on offline store visitations. To address this, Wavemaker partnered with the vendor Roqad, utilizing their identity solution to analyze customer data across multiple devices and link online ad exposure to in-store visits.

Roqad's solution involved linking customer sessions from multiple devices to create a unified user profile and then bridging digital ad data to mobile IDs tracked at Leroy Merlin's physical locations. This allowed Wavemaker to optimize its media strategy based on offline performance. As a result, Roqad helped achieve a 17.7% uplift in store visits and reduced the digital media cost per conversion by 52%.

Wavemaker

Patrycja Dydra

Marketing Specialist