Case Study: Konigsteiner Digital achieves audience amplification and higher campaign clicks with Roqad

Konigsteiner Digital Increases Audience Reach for Client Campaign

Konigsteiner Digital, an agency that runs programmatic ad campaigns, faced the challenge of increasing sales and marketing reach for their client, Hainan Airlines. Their specific goals were to identify additional devices of high-value travelers, amplify the campaign's audience, and increase demand for business class offerings and selected flight routes. To address this, they partnered with the vendor Roqad.

Roqad implemented its identity graph solution, installing its pixel on the Hainan Airlines website and within campaign assets to track and cross-device enrich the audience. This approach enabled Konigsteiner Digital to amplify high-value audience segments across multiple devices. The results were significant: Roqad's identity graph extended the base audience by 35%, and over a three-month period, 30% of all campaign clicks were generated from this extended audience, leading to a considerable increase in high-value web traffic and greater ticket sales conversions.

Konigsteiner Digital