Case Study: Hainan Airlines extends high-value traveller reach with Roqad

Hainan Airlines extends audience reach by 35% with Roqad

Hainan Airlines faced the challenge of increasing demand for its business-class routes. Their campaigns were limited to reaching only the known devices of their high-value travelers, which capped their overall reach and increased their cost per acquisition. To address this, they partnered with vendor Roqad.

The solution implemented by Roqad involved installing its Pixel on the client's assets and using its identity graph to find the additional devices of those high-value travelers for remarketing. This approach resulted in a 35% audience extension, with 30% of clicks coming from these extended segments within three months, leading to stronger ticket sales for Hainan Airlines.