Case Study: a global affiliate marketing network achieves 3x sales recovery with Roqad

Global Affiliate Marketing Network Solves Sales Recovery Conundrum

A global affiliate marketing network company faced a significant challenge in tracking sales as users increasingly shopped across multiple devices. Their own deterministic solution, which relied on hashed email addresses, was limited because many users did not supply this information for privacy reasons. This resulted in numerous unidentifiable transactions that were costing them revenue. They partnered with Roqad to find a solution.

Roqad implemented a probabilistic identity graph to create a complete picture of all devices belonging to a given user. By following user clicks across these devices, Roqad was able to attribute sales that were previously unidentifiable. This solution recovered sales that totaled three times the contract value within the first year, providing a substantial return on investment for the client.