Case Study: Drako achieves privacy-safe cross-device political advertising with Roqad

Drako achieves 99% CTV ad completion with Roqad

Drako Media faced the challenge of delivering precise digital political advertising across CTV, mobile, and audio platforms. With the deprecation of third-party cookies and evolving privacy regulations, they needed a new way to target voters in specific congressional districts while maintaining strict compliance with data protection standards. They partnered with Roqad to leverage its privacy-first identity infrastructure.

Roqad's solution utilized its cross-device identity graph to connect fragmented identifiers across the digital ecosystem. This allowed Drako to deliver coordinated campaign messaging without relying on personal data, instead using signals like geolocation and residency. The campaign achieved a 99% CTV ad completion rate and a 95% audio ad completion rate, demonstrating Roqad's ability to deliver measurable results while maintaining privacy compliance.

Drako