Case Study: Brave achieves privacy-safe, smarter SSP auctions with Roqad

Brave boosts cross-device match rates with Roqad across mobile, web and CTV

Brave, an SSP, faced the challenge of declining user recognition as cookies disappeared. They needed to improve cross-device identity match rates, offer more transparent supply paths to buyers, and ensure compliance within a fragmented ecosystem. To address this, Brave partnered with Roqad to leverage its identity and contextual enrichment services.

Roqad embedded its cross-device identity graph, household graph, and real-time contextual enrichment directly into Brave's auction logic. This privacy-first solution supported modern IDs and provided cleaner signals. The results for Brave included higher cross-device match rates, more relevant and brand-safe ad delivery, better audience recognition across platforms, and more transparent, future-proof supply paths.

Brave