Case Study: McDonald's boosts media campaign performance with Roqad

Annalect and Flashtalking Increase Media Campaign Performance for McDonald's

The customer, McDonald's, faced the challenge of identifying the best-performing online media placements and moving from experience-based to data-driven budget allocation. To address this, they worked with the vendor Roqad, utilizing its Identity Graph service to gain cross-device insights for better attribution.

Roqad's solution involved connecting media campaign data with McDonald's app user IDs to analyze the impact of online channels on offline, in-store conversions. This process enabled the analysis of actual campaign performance. The implementation led to a significant measurable impact, with Roqad's technology connecting 11% of the targeted audience to app users and contributing to a 28% increase in media campaign performance.

McDonald's