Case Study: Truitt, Tingle, Paramore & Argent CPAs doubles firm growth with Rootworks

Small Firm Runs Marketing Program on Par With the Big Guys to Accelerate Firm Growth

Truitt, Tingle, Paramore & Argent CPAs is a boutique accounting firm serving closely held service-based businesses in Alabama, Georgia, and Tennessee. As the firm grew, its partners realized their marketing efforts needed to become more strategic and targeted to support their growth goals, so they turned to Rootworks and its Outsourced Communications (OC) service for help.

Rootworks provided a dedicated marketing specialist to build a structured communications program, including niche-focused digital campaigns, community messaging, and client education materials. The result was a marketing function that felt like an in-house team at a fraction of the cost, and just over a year into the engagement the service had already paid for itself. The firm said it has roughly doubled in size since becoming a Rootworks member and has seen rising visibility, stronger referrals, and increased recognition in the market.

Truitt, Tingle, Paramore & Argent CPAs

Brad Paramore

CPA