Case Study: MasterClass scales engineering and accelerates growth with Rootstrap

MasterClass doubles engineering team in less than two months with Rootstrap

MasterClass, a streaming platform for online education, needed to scale its engineering function to meet ambitious growth but faced challenges sourcing local, talented ReactJS programmers. They partnered with Rootstrap for staff augmentation and web development to elevate their front-end capabilities and enhance their product.

Rootstrap embedded teams that integrated seamlessly with MasterClass's own development and product teams. This partnership resulted in a six-year collaboration where Rootstrap helped modernize the payment infrastructure, delivered designs that increased conversion rates, and supported global expansion. Crucially, Rootstrap doubled the size of their embedded team in less than two months to meet a COVID-driven surge in demand.

MasterClass