Case Study: Madison Reed launches a unified beauty app with Rootstrap

Madison Reed launches iOS and Android apps in a 10× ecommerce surge with Rootstrap

Madison Reed, an innovative American hair-care brand, faced a massive 10x spike in ecommerce demand during the COVID pandemic when physical stores closed. They needed a partner to quickly build a mobile app that would enhance their digital presence and integrate with the customer experience for a smooth transition to their internal team. They engaged Rootstrap for mobile app development.

Rootstrap built iOS and Android apps using React Native, focusing on subscription management, a Color Bar Companion for appointments, and a Loyalty Membership program. The apps were successfully launched on a tight timeline, combining these three key features into a single application. Rootstrap also ensured a smooth knowledge transfer to Madison Reed's internal team to continue development and maintenance.

Madison Reed