Case Study: Swift Straw scales rapid growth with Rootstock Cloud ERP

Swift Straw scales from millions to hundreds of millions with Rootstock

Swift Straw, the largest pine straw distributor in America, was running its multi-million dollar manufacturing operations through interconnected Excel spreadsheets. This created significant risk and a lack of a single source of truth, which hindered their growth strategy. They sought an ERP technology system from vendor Rootstock that could provide the flexibility and scalability to support their expansion.

Rootstock implemented its native Cloud ERP technology platform for Swift Straw. The solution provided the needed flexibility, modularity, and long-term scalability. The implementation was successful, delighting the Swift Straw team and enabling them to support their rapid business growth into hundreds of millions of dollars.

Swift Straw