Case Study: a US pharmaceutical company achieves 900% ROI and faster insurance verification with Roots Automation

Scaling An Online Pharmacy With Insurance Verification Automation

Roots Automation worked with a leading US pharmaceutical company that was rapidly growing and needed a faster way to verify medical insurance cards for new subscribers. The company’s manual process for checking insurance eligibility was overwhelming a 9-person team, took up to 24 hours per verification, and only achieved about 70% accuracy, creating delays for customers who needed timely access to contraceptive care.

Roots Automation implemented an AI agent using machine learning, NLP, intelligent document processing, computer vision, OCR, and API integrations to read and verify medical ID cards, including falling back to insurer websites when needed. The solution boosted accuracy to 95%, cut verification time to less than 1 minute, reduced the overall fulfillment window to 48 hours, and delivered a 900% ROI while shrinking the verification team from 9 people to 2 FTE.