Case Study: Reactiv achieves scalable incident management and better AI on-call with Rootly

A Rootly Case Study

Preview of the Reactiv Case Study

Reactiv goes live in 2 days with Rootly

Reactiv, a mobile commerce platform, faced challenges with their previous incident management tool, incident.io. While it initially provided structure, the product innovation stalled and basic features like additional on-call schedules were locked behind higher pricing tiers. This hindered their growth and led them to seek a new solution, ultimately moving to Rootly for its On-Call, Incident Response, Status Page, and Retrospectives services.

By implementing Rootly, Reactiv achieved a full migration in just two days. The vendor's superior AI agent and mobile app were highlighted as game changers, streamlining on-call handoffs and incident summaries. The results were significant, with Reactiv reporting top scores (5/5) for easier handoffs, consistent communications, engineering morale, and customer happiness, all without the fear of paywalls as they scale.


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