Case Study: Momentum minimizes on-call burden with Rootly

Momentum reduces engineers on-call with Rootly

Momentum, an AI-powered Go-To-Market data orchestration platform, faced the challenge of scaling its reliability operations without increasing the operational burden on its engineering team. The company needed to provide 24/7 on-call coverage for its global customers but wanted to minimize the number of engineers required for on-call rotation and reduce overnight escalations. To address this, Momentum chose Rootly over FireHydrant after evaluating its incident management platform.

Rootly implemented its AI SRE capabilities to automate and streamline the incident response process. The solution provided AI-assisted communications, ML-driven root cause analysis, and automated runbook execution. This enabled a single responder to handle incidents that previously required a team, significantly minimizing the number of engineers needed on-call. Momentum reported a lower overnight operational burden and faster incident resolution, achieving a leaner and more efficient reliability model.

Momentum