Case Study: National Immigration Project refreshes its brand and website with Rootid

National Immigration Project improves resource discovery and membership engagement with Rootid

The National Immigration Project (NIP) partnered with Rootid to undertake a comprehensive rebranding and website redesign. Their challenge was to refresh their organizational name, brand messaging, and visual identity to better reflect their core values and vision for the future, while also creating a new website to better serve their membership base.

Rootid implemented a community-centric solution, leading a renaming process that resulted in the new name "National Immigration Project" and a new tagline. They delivered a refreshed visual identity, new key messaging, and a new Drupal 9 website featuring an intuitive content management system and a robust resource search engine. The solution included a strategic focus on SEO, moving valuable content from PDFs to web pages to increase visibility. This led to a significant increase in website traffic, creating more opportunities to convert visitors into members.

National Immigration Project