Case Study: Visionary Optics Drives iContour Launch Success with ROOT3

Visionary Optics drives over 100 breakout attendees with ROOT3

Visionary Optics, a leader in scleral lens manufacturing, partnered with ROOT3 to launch its new iContour medical device at a major industry trade show. Their challenge was to make a bold debut to reassert their market leadership after their previous device was discontinued, and to position themselves as a trusted partner within their customers' practices.

ROOT3 developed a comprehensive strategy for Visionary Optics that included creating the new iContour brand identity and all supporting collateral. They executed a targeted campaign using digital ads, emails, and social media to drive booth traffic and demo requests at the event. The results were highly successful, culminating in a well-attended breakout session with over 100 attendees and more than 10 live instrument demos performed on the trade show floor.

Visionary Optics